Totally Infused Blog

Your insider's guide to marketing agencies.

In : Business Comments : 0 Author : Molly Richardson Date : 16 Oct 2017

As I was hustling to still accomplish everything I needed to WHILE traveling for a business conference this past weekend, I realized how valuable some of the apps I have are. A business owner who is on the go a lot HAS to be able to keep their business running. So here are the apps I use for communication, networking, marketing, project management and content curation!

Slack (Communication)

Our team uses this to communicate and stay on top of what’s going on with all of our different clients and projects. It works best when you set up your channels in a simple way so that it is easy to find things and keep conversations organized. For example: we set our Slack up with a channel per client, one for internal marketing, one for each of our internal projects, and so on. That way everyone on the team can know exactly where to go to find the information they are searching for or where to start a conversation.

How do you communicate with your team? Could you be communicating more effectively? If everyone in your business was on the same page, how much smoother would your business run?


LinkedIn (Networking)

LinkedIn can be a great tool for expanding your business when used in small doses. (Aka… don’t get on and scroll your feed for an hour!) I like to get on the app for around 10-15 minutes a day to make meaningful connections with new people and find inspirational and educational articles that I save (See Pocket below) to send to my team and in our email newsletter.

Are you growing your network daily? If not, you should be! It can take as little as 5 minutes a day… and for me LinkedIn is the place to be. So go and start making those connections now… but finish reading this first 😉


Facebook Ads (Marketing)

If you manage Facebook ads for yourself or others, you have probably gotten that frantic call from someone wanting to change the creative, increase the budget, or pause the ads all together. And of course it has to happen right now and your computer is nowhere nearby! This is where the Facebook ads app comes in. It’s surprisingly easy to use and has a lot of functionality so you can accomplish those simple changes on the go.

If you are running Facebook ads, download the app now and know you’re covered. If you aren’t and want to, schedule a call with me.


Asana (Project Management)

Asana keeps our office running. We use it for all things task management. Our project manager set it up in a Agile Project Management format with an implementation board for the current week, then individual client lists to house all backlog tasks. Every morning, each team member checks their task list so they know what to do for the day. No bottlenecks or time spent wondering what to tackle next! We also recommend daily huddles reviewing everyone’s day so no one is confused or held back.

How are you currently managing your projects? Are they individual task lists on sticky notes? Does everyone on your team know what to do? What to do first? Find a task management tool that works for you and that your whole team can (and will) use.


Pocket (Content Curation)

This is a lesser known app that can save you a ton of time. It allows you to save articles on the go so you can read or share them later. I recommend tagging them so you can filter by category later (ie. marketing, business, LinkedIn, Facebook, etc). Sharing content on social media is a great way to stay top of mind with your prospects and customers to build your authority.

How are you currently saving articles as you come across them? Are you sharing good content with your team? Your customers?Your followers? Download Pocket or similar tool so you can store and distribute your favorite articles.


What mobile apps are you using to keep your business running like a well-oiled machine on the go? Let me know in the comments!

In : Uncategorized Comments : 0 Author : Molly Richardson Date : 18 Sep 2017
man with net colleting group of emails

Here are 8 List Building Strategies to Focus On and Grow Your Email List Fast

Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits! Who doesn’t want that??

To be successful with email marketing, the first thing you need is an email list! It is your “goldmine” because it is the “assest” of the online marketing space. It will help generate more sales and will easily scale with your business. If you’ve already built up a list of opt-in subscribers that are interested in what you have to offer, then you’ve completed the first step and are well on your way. However, if you are struggling for opt-ins and qualified leads, read on!

Top Email Marketing Platforms

Here are our favorite, and most recommended Email Marketing softwares.

  • Infusionsoft
  • Hubspot
  • ActiveCampaign
  • ConvertKit
  • Drip
  • GetResponse
  • Aweber
  • Klaviyo
  • MailChimp

Now how exactly do you go about growing your subscriber list:

  • Provide useful, relevant content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be of interest or use to them.
  • Add a form to every page on your website and make it easy for readers to sign up. Make sure it stands out so it is easy to find. If it doesn’t look cluttered, you may want to include more than one on some pages. For instance, if your opt-in form always appears in the top-left corner of your site, you may want to add one at the end of your most popular articles. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. You can easily do this quickly with LeadPages (LeadBoxes) or more customized using OptimizePress.
  • Provide samples of your newsletters and Ezines. And archive them. This lets potential subscribers review your materials before they sign up to determine if it’s something they’d be interested in. An online library of past newsletters and articles is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can increase traffic to your website through enhanced search engine positioning.
  • Give gifts subscribers can actually use. Offer an opt-in bonus for joining your subscriber list! Write an ebook or provide a PDF business report, or even hire a programmer to create downloadable or web-based software. But don’t limit yourself to offering gifts to opt-ins. Give them out when your readers fill out a survey, provide a testimonial, success story, or a great product idea. Let them know when they can expect the next gift offer. Everyone likes to get something for free! And if you pass out ‘goodies’ throughout the year, your subscribers will feel truly appreciated − and that’s good for business!
  • Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find your content interesting, amusing or informative, they’ll probably share it with their friends. This can be a great source of new customers, so make sure to remind them to ‘pass it on’.
  • Include a ‘Sign Up’ button in your newsletter. If you’re using plain text instead of HTML, be sure to provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint them online. Make it easy for them to subscribe!
  • Blog religiously. Blogging is a great way to communicate with prospects and potential customers, and creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.
  • Post on other blogs. Post thoughtful comments and information on similar blogs with a link to your squeeze or opt-in pages. Also comment on others’ blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers, and get your brand out there!


Other Great Articles on Growing Your Email List Fast

In : Membership Sites Comments : 0 Author : Molly Richardson Date : 09 Sep 2017

Many of my clients, prospects, and people I meet ask about membership sites… how to create them, where to start, what tools they need, and even “is it worth it”.

Every entrepreneur and business owner should consider how a Member Only Areas could be leveraged to add value to the content and programs they are already producing.

I boiled down the advantages into the 3 main reasons that push most people like yourself in the direction of creating a custom, branded Members Only Area.

  • Sell a Tangible Product: When promoting your product/program, you can leverage a Members Only area as a tangible product that your customers will have lifetime access to. It gives your customer a sense of ownership knowing that they will have it at the touch of their finger.
  • Increase Your Price: Now that your customers get access to all the goods, replays, downloads, audio files, and so on.. you can raise the price! Most of my clients have at least doubled the price tag on their programs after we created a Members Area.
  • Make Quick Funnel Adjustments: With a Members Area, you can easily convert an old Live Program into an evergreen Information Product making you passive monthly income while you build for the next launch or program. You can also easily combine access to a Members Area to other programs or services you offer.


In : Software Comments : 0 Author : Molly Richardson Date : 01 Sep 2017

Google Analytics

When you are ready to track your visitors and learn more about what is and isn’t working on your site, Google Analytics is your best (and FREE) source. Head on over to

If you already have a Gmail account, you are ready to go. Simply login. [If not, create a Gmail account – you should really have one anyway]

If you’ve never used Google Analytics before, you will get this screen:

Sign up and it will give you a form to enter the information for the first website you wish to track. Fill out this form and “Get Tracking ID”. It will redirect to a page that looks like this…


You must have either the OptimizePress theme or plugin on your WordPress site. Go to the OptimizePress -> Dashboard

Paste the code you just copied into Analytics and Tracking -> Header Tracking & Analytics Codes

You are now all set up with Google Analytics. Contact me if you ran into any snags along the way. I plan to put up some more content on how to analyze Google Analytics to make better marketing decisions.

Bonus Tip!

Download the Google Analytics Dashboard for WP Plugin:

You can then add a section to your Dashboard with your Analytics information. It’ll look something like this…

Enjoy! Leave comments if you have any questions!